Here are five reasons why video works so well to make your marketing message powerful.
Repetition: Your marketing message can be seen time and time again.
Repetition is the Father of Learning. With a how-to “explainer” video, you can see how the product or service works and go back to see it again until the process is ingrained. With a commercial video, your business continually presents its offer until the client is ready to buy. And people love storytelling videos that present your business as part of the family.
Repetition creates trust and clarity. You take away doubt and confusion. That is the power of a visual format. We are a television (visually stimulated) generation.
2) Flexibility: People can study your video whenever they want.
People can study your marketing message whenever they want – the weekend, late at night, or during the day.
Your client wants to get to know your business. They need to see a marketing message several times to be convinced you are the go-to person or company. And when they start to like and trust you will do the job, they will commit to giving you money. Above all, they don’t want to be pushed around before deciding they can work with you.
3) Quality: The quality of your message stays constant
Your business always looks good on video and never gets tired of repeating itself.
A client needs to hear your message an average of seven times to start buying. He will hear a voice talking about your business multiple times. This is even more true if you have several videos on your channel. But once he becomes a first-time buyer, even if it is low-priced, he or she starts to know, like, and trust you and is open to consuming other “higher-priced” products from you in the future. The lifetime value of the customer can be worth much more than the profit from that first sale. The customer may want to buy everything you have to offer if he is convinced that you have the solutions to his problem.
4) Experience: The marketing message is well presented.
The potential client senses that your business experience will get the job done.
With video, you are in direct contact with your clients or with your potential buyers. This, too, helps you to extend your reach and make sales!
5) Conviction: With a good marketing message, a good “call to action” convinces the client to choose you.
In internet marketing, we call that the ‘call to action’ – telling the client what to do next and they do it because they know, like, and trust you. That is what drives sales. We call that ‘high-converting’ sales copy.
Check out the Aravision Web Agency about section
See the article “Why advertise your local business with video“
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